3D60 UK immersive tech, made accessible

3D60

UK immersive tech, made accessible

Latest Articles

Less Sphere, More Story: The Quiet Shift to 180° in UK Immersive Production
Industry Opinion

Less Sphere, More Story: The Quiet Shift to 180° in UK Immersive Production

Theatre captures, live music streams and training builds are all quietly narrowing their frames. We look at why UK teams are trading the full sphere for stereo 180°, what it does to resolution and comfort, and where a complete wrap-around view still earns its place.

Rain, Runtime and Rig Burn: A British Field Guide to Keeping 360° Kits Alive on Location
Production

Rain, Runtime and Rig Burn: A British Field Guide to Keeping 360° Kits Alive on Location

The kit list gets all the attention; the power budget, the thermal throttling and the wet Tuesday in Leeds decide whether the shoot happens. A practical, evergreen guide to the unglamorous craft of keeping immersive rigs running outdoors and in venues.

Short Runs, Long Memories: Rethinking Running Times for UK 360° Film
Accessibility

Short Runs, Long Memories: Rethinking Running Times for UK 360° Film

Everyone in UK 360° production has heard some version of the three-minute rule — keep it short or lose the room. We test that instinct against real gallery, festival and headset viewing, and sketch a practical framework for pacing, breaks and audience testing that puts comfort before convention.

Who Tests the Headset First? Why UK Immersive Venues Are Putting Front-of-House at the Heart of the Design
Industry Opinion

Who Tests the Headset First? Why UK Immersive Venues Are Putting Front-of-House at the Heart of the Design

The technology gets the funding, the artists get the credit, but the person handing over the headset decides whether an immersive show works. An argument for treating UK front-of-house teams as part of the creative design — from hygiene routines and queue choreography to the calm explanation that saves a first-timer's afternoon.

Captured, Then Shelved: The Distribution Problem Holding Back UK Spatial Journalism
Industry Opinion

Captured, Then Shelved: The Distribution Problem Holding Back UK Spatial Journalism

UK newsrooms proved years ago that they could shoot compelling 360° journalism. What they never built was a way to get it in front of anyone. As mobile-first viewing habits harden in 2026, the case for a small, realistic, WebXR-based spatial format is stronger than the case for another pilot.

No Rig Required: Five UK Makers Proving a Phone Can Fill a Gallery Wall
Accessibility

No Rig Required: Five UK Makers Proving a Phone Can Fill a Gallery Wall

A decade ago, exhibition-grade 3D capture meant a scaffold, a turntable and a budget that made funders wince. Today it can mean the phone in your coat pocket. We talk to five UK makers who have built real gallery work on everyday devices — and ask what venues still need to do before the work actually lands with an audience.

Beyond the Picture: How UK Sound Teams Are Making Spatial Audio the Point, Not the Polish
Industry Opinion

Beyond the Picture: How UK Sound Teams Are Making Spatial Audio the Point, Not the Polish

360° video still gets sold on visuals, but the UK creators getting it right are treating spatial audio as part of the idea, not the final polish. From ambisonic field recording to binaural mixes and object-based workflows, here is how regional sound teams are catching up fast — and how smaller studios can start without a post-house budget.

Scanning Beyond the Capital: Seven UK 3D Capture Projects Opening Up Heritage and Performance
Accessibility

Scanning Beyond the Capital: Seven UK 3D Capture Projects Opening Up Heritage and Performance

3D scanning is no longer a London-only luxury. Across the UK, regional museums, venues and heritage teams are using cheaper photogrammetry, phone-based capture and browser viewers to document collections and performances — and to let people explore them from anywhere. Here are seven projects and programmes worth watching in 2026.

The LED Stage Isn’t the Problem: Why UK Virtual Production Still Leans London
Industry Opinion

The LED Stage Isn’t the Problem: Why UK Virtual Production Still Leans London

Regional volumes now exist in Salford, Leeds, Bristol, Cardiff and Glasgow — so why does so much virtual production work still get booked through a handful of London contacts? A look at pricing, pipeline skills and the habits that keep the map lopsided.

Spatial, Not Exclusive: A Practical Guide to Accessible 360° Video
Accessibility

Spatial, Not Exclusive: A Practical Guide to Accessible 360° Video

Wrapping a picture around someone’s head doesn’t automatically make it inclusive. A working guide to comfort settings, in-scene captions, spatial audio description and low-budget testing with UK disability groups — written for indie teams who can’t afford to get it wrong twice.